A long-established shirt brand founded in 1929 in New Haven, Connecticut, USA.
Through nearby men's shops, it became popular among Yale University students at the local Ivy League school,
and expanded its market shops it to New York and the East Coast.
It later grew into the top-class manufacturer of B.D. shirts.
In the 1960s, it dominated traditional shops in the Midwest
and spread to the West Coast, San Francisco, Los Angeles and then the United States.
In the 1970s, precious & valuable the imported goods became precious and valuable for
and SERO brand shirt was started to be carried by specialty stores in Japan.
Today, after over 80 years, the brand focuses on modern fitting,
rebooted American-made products, and it is currently Japan production mainly.
"When you think of SERO, you think of B.D. shirts, and when you think of B.D. shirts, you think of SERO”
Through nearby men's shops, it became popular among Yale University students at the local Ivy League school,
and expanded its market shops it to New York and the East Coast.
It later grew into the top-class manufacturer of B.D. shirts.
In the 1960s, it dominated traditional shops in the Midwest
and spread to the West Coast, San Francisco, Los Angeles and then the United States.
In the 1970s, precious & valuable the imported goods became precious and valuable for
and SERO brand shirt was started to be carried by specialty stores in Japan.
Today, after over 80 years, the brand focuses on modern fitting,
rebooted American-made products, and it is currently Japan production mainly.
"When you think of SERO, you think of B.D. shirts, and when you think of B.D. shirts, you think of SERO”